How do you make your customers talk about your company?
Companies are constantly looking for new ways to reach more people who will become customers. But to do so, they have to create viral events. One strategy that has made many companies viral is a custom instax film to immortalize what their customers do. This strategy triggers the brain’s unconscious need to do something fun. For example, a person sees on your restaurant’s social networks that people are photographed if they participate in a challenge. This person will decide to go to your restaurant to get the instant photo frame that comes with the challenge. They don’t care if they win the challenge or not; they care more about getting a fun photo they can share on their social networks. Younger generations love to do this. That is why is crucial you must create a “trigger” that reaches people’s unconscious.
How to create the perfect trigger?
In psychology, there is behavior defined as the “herd effect” or “domino effect”, which …
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